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Email Marketing

What is E-Mail Marketing, as the word itself suggests marketing through electronic mails, is becoming more predominant in present times for most of the companies as they are using it for their benefit. It is a form of direct marketing for commercial communicating or fund raising messages to audience. Every e-mail sent to potential customers or a targeted client is the core of e-mail marketing.

Many businesses are finding it more difficult to keep up with the trends and want to turn a Professional Email Marketing Company for results. If you are among these people, you have come to the right place. TechnoGenX offers everything you need to optimize your email marketing campaigns. We focus on your business and find out prospective buyers or associates for your product & services from the net. We can customize our services to suit your goals and budget.

Benefits of Email marketing

Email Marketing is an extremely powerful marketing tool. Email is valued by users for timely, rich and enticing information and advertisements. Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or periodic intervals, with transmissions occurring only when something newsworthy comes along.

If used correctly, email marketing offers great benefits. They include:

• Quicker and cheaper than direct communication.
• Speed of response.
• Targeting according to user preferences.
• Personalization.
• Immediately trackable and measurable.
• Niche areas of interest can be reached.
• Drive more qualified traffic.
• Increase leads and sales.
• Maximize brand visibility.
• Give your site a competitive advantage.
• Become a cost effective addition to your online marketing mix.

Use E-mail Marketing to acquire New Customers

Email marketing is, as the name suggests, the use of email in marketing communications.

• Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
• Sending emails designed to encourage customer loyalty and enhance the customer relationship
• Placing your marketing messages or advertisements in emails sent by other people

Email marketing is generally benefited for

• Consumer Businesses
• Universities & Private Education
• Industrial Businesses
• Non-Profits organizations
• ervice Firms
• Associations & Trade Groups

Email marketing is the right way to market your business via email. Email marketing activities includes:

• List Rental and Media Buying
• Co-Registration
• Crafting Compelling Subject Headers
• Email Copy writing and Design
• Developing Incentives
• Response-Planning
• Tracking and Campaign Evaluation
• Email as a Relations Management Tool